Tuesday, July 08, 2008

No sign of improvement

I've been asked by a commenter to bring the "A sign of the times?" post back to the top. I'm delighted to oblige, but I'd rather do a new a new post on the topic, so here goes...

Oh dear. Despite a promise given by a member of GSM's management to erect signs giving proper information about market opening, they have not done so. What has appeared is a replacement for one of the signs. On the side not visible to people entering the market is information on the weekend market. On the other, more noticed, side is this:

Same trumpeting of the food market again. I notice the time has been changed - so at least the traders will be a little less harassed when packing up at 5:30. Unless the customers read the other two signs which are still in place, in which case they'll still expect the traders to stay in place until 7. And not open before 11 in the morning. That's bad enough for weekend traders, but do spare a thought for the antiques folk who kick off a good four hours before that. Still, that's probably academic as the new sign doesn't mention Thursday and Friday at all.

Now look GSM, this is not rocket science. What your customers (market traders - remember them?) require is signage that informs the public what is on offer and when. It couldn't be simpler. If you need a hint on how it's done, take a look at any shop. Or you could even pick up a clue from your own sign that you took down, just insert Wednesday:

And while you're at it, how about putting up a sign by the office giving the same information?

4 comments:

Anonymous said...

Hey Whistler - perhaps you should be their proof reader. In fact, you could head their PR Department - oh silly me, they obviously don't have a PR Department.

Anonymous said...

Over the last few weeks I have heard Barny say to 3 different traders that he won't grade them or he has downgraded them because of their signage not being adequate.

So all traders, when next in the market and you are passing the big black gates that lead to the toilets, check out the new wooden, handwritten management sign. Is this an example of how stylish our own signs should be? Is this yet another example of "don't do as I do, do as I say"?

At the risk of sounding like Victor Mildrew, I just don't believe the hypocrisy of it all. What a bloody joke.

These are the people that will be in charge of the relocation of the market. That is so scary.

Come on GSM - sort yourselves out!

Anonymous said...

Do you mean the handwritten sign that they managed to cover up with a hat stall? Visual merchandising at it's finest...

Anonymous said...

Yes, it all adds to the delight which is Durnford Street - one of the main entrances into the market. I think it's always good to have an eyecatching entrance (said the actress to the bishop).