Tuesday, July 08, 2008

A candidate for promotion

I've had a little email from a trader. There are some good points and I'm happy to reproduce it verbatim:-
Further to your email from a FoW
Shouldn't the management/GSM be keeping an eye on where the market is mentioned & where it is not.What is said & what is not.
This especially applies to their own web sites & signage.
To make sure the truth is out there; no misleading falsehoods, deceptions & sloppy thinking.
Surely it's in their brief :- to advertise & promote the market for the benefit of all: Visitors ,Traders & Management alike?
Does GSM / USM have a publicist to handle this ? One who'll also monitor Government & Council sites,plus other publications, so that we get a fair crack of the whip ?
And before someone comes up with, " But no market management does that & I've worked on 25 markets around the country blah -blah -blah," none of that stops it from being a good idea.
Come on GSM/USM, you must be keeping an eye on this, talk to us & let us know what you will do, to right the things that are wrong on your websites & signs etc..
A Trader.
I'll be posting some thoughts of my own on this topic soon. As a taster, would it surprise you to know that GSM had a budget of £30,000 for promotion last year?

3 comments:

Anonymous said...

Too many noughts. I don't think they even spent £30 last year.

Anonymous said...

Still too many noughts. More like £3.

Anonymous said...

3p!!!